Subcultr is a branding and creative direction studio working at the intersection of culture, strategy, and design. We help fashion, beauty, and wellness brands articulate who they are, what they stand for, and how they show up in the world.
Our work goes beyond aesthetics. Through research, narrative, and cultural context, we build brand systems that feel intentional, grounded, and built to endure.
Branding today is shaped by culture, not visibility. People align with brands that reflect their values, behaviours, and the communities they identify with.
The Subcultr Method is built on this understanding. Through research, strategy, and close collaboration, we uncover the subcultures influencing your audience and translate that insight into clear brand positioning.
The result is a brand with a clear point of view and the structure to last.
Led by Angelika Facciponte, Founder and Creative Director. With a background in branding and cultural strategy, she guides the studio’s work through a belief-first approach, shaping brands from the inside out and ensuring every project is rooted in clarity, intention, and cultural context.
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