437 swim

437 Swim


437, an activewear and swimwear brand, partnered with us to enhance their product launches. We developed product-line logos, sales and collection copy utilizing their unique brand voice, social media graphics, and email newsletter curation, bringing their products to life. Beyond design, we conducted a thorough UX/UI web audit, identifying gaps in messaging and brand alignment. Our recommendations focused on improving user experience, leading to increased site retention. This strategic approach solidified 437’s digital presence, showcasing our expertise in aligning brand strategy with user engagement.


Collection Copy
Content Creation
Email Design
Web Audit
swim and active gif in phone
email design in phone mockup on chair
437 logo


437, established in 2017 by best friends Hyla Nayeri and Adrien Bettio, is a premium swim and activewear brand. Their focus on style, quality, and fit has earned them a loyal following, including celebrities like Kylie Jenner and Megan Thee Stallion. Hyla and Adrien co-founded the brand as university students and have transformed it into a self-funded powerhouse with an all-female team. In 2021, they earned a spot on Forbes’ 30 Under 30 list, serving as role models for those aspiring to achieve ambitious goals.
print mockup
device mockup
device mockup