eye love beauty logo

Eye Love Beauty


Eye Love, Toronto’s esteemed brow, lash, and beauty studio, recognized the need for a brand refresh after a decade in the business. They came to us, seeking a transformation that would reflect their evolution while staying true to their roots. Our challenge was to modernize without losing the essence that made Eye Love a beloved destination. We dove into the task by first reimagining their logo, giving it a contemporary twist while retaining its familiar charm. This led to the creation of a custom brand emblem, a fresh color scheme, and carefully selected typography – all elements harmoniously woven together through the strategic messaging we developed. Our goal was to capture the studio’s unique blend of professionalism, elegance, and approachability. The rebranding journey culminated in the design of a stunning Shopify site that not only showcased Eye Love’s services but also echoed their renewed brand identity. Every digital touchpoint, from the layout to the user experience, was meticulously crafted to align with the refined brand persona. The result? A revitalized Eye Love, ready to continue its legacy with a brand that’s as sophisticated and welcoming as the services they offer.


Brand Strategy
Brand Messaging
Brand Identity
Web Design
Email Design
Content Creation
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eye love beauty logo


Founded in 2011 by Mary Dang, Eye Love emerged from a vision to honor natural beauty and bolster self-assurance. Over ten years, Eye Love has cultivated a dedicated community who cherish refined beauty enhancements in their daily lives. Eye Love offers a comprehensive array of beauty services, from expert brow and lash artistry to skincare, makeup services, and a carefully selected beauty retail collection. The studio stands as a sanctuary of inclusivity, where every individual is invited to experience the unique Eye Love approach and embrace their own exquisite beauty.
eye love beauty
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