Solis Movement is a high-exertion fitness studio rooted in energy, rhythm, and community. Our role was to translate that intensity into a brand system that feels as dynamic as the studio itself. Subcultr developed a visual identity and label system that captures Solis’s fast pace yet grounding atmosphere, extending beyond aesthetics into how the brand is experienced across space, product, and environment. Movement, heat, and intensity informed every decision, echoing the physical reality of Solis’s infrared-heated studio. The result is a brand that feels lived-in, physical, and aligned with the experience on the mat.