V Beauty Brand returned to Subcultr at a pivotal moment in their evolution. This second collaboration marked the brand’s expansion into a larger, purpose-built space and the beginning of a new chapter for the business. The rebrand was approached with intention, refining the existing foundation while elevating the identity to match the brand’s growth and maturity. Our work focused on strategic clarity and cohesion, shaping a refined visual system designed to translate seamlessly across physical space, digital presence, and future brand extensions. The result is a modern, considered identity that supports scale while preserving the confidence and warmth the brand is known for.