two beautiful women

V Beauty Brand

ABOUT THE PROJECT

V Beauty Brand, at a crucial juncture in their evolution, partnered with us for a transformative branding journey. Facing the dual challenge of launching a digital and a beauty product, they needed a robust strategy to amplify their presence and narrative. Recognizing the gap in their strategic storytelling, we embarked on crafting compelling brand messaging to pave the way for their new endeavors. Our strategy included transitioning VBB’s online presence to a Shopify platform, streamlining inventory and sales management. This move set the stage for a bespoke Shopify website design that was not only highly functional but also exuded sophistication and user-friendliness – a perfect digital storefront for their upcoming product launches. Our collaboration extended to digital product launch consulting and meticulous packaging design, ensuring consistency and storytelling across all brand touchpoints. The result was a cohesive, engaging brand experience for VBB, setting them up for success in their exciting new chapter.

OUR ROLE

Brand Messaging
Web Design
Product Launch Consulting
Packaging Design
beauty product in jean pocket
beauty packaging
vbb logo

ABOUT THE BRAND

Your Natural Beauty, Elevated. Vanessa, a beauty trailblazer in Toronto since 2014, has continually pushed the boundaries of her craft, expanding her offerings from classic lash extensions to lash lifts, laminations, shaping, and premium extensions at V Beauty Brand. With over 1000 students trained and a dedicated clientele, Vanessa’s mission is to restore confidence in her clients and empower them to embrace their unique beauty. She also shares her expertise through online classes, aiming to transform the beauty industry by building a skilled team under V Beauty Brand. Vanessa aspires to change the perception of beauty enhancements, leaving a lasting impact through her commitment to education and innovation.
beauty product shoot
woman holding brow gel
laptop on chair